How To Build A Professional Network

You might not realise it, but 85% of jobs are actually filled through networking. This shows just how important it is to build a strong professional network.

Whether you’re looking to advance your career or discover new professional opportunities, the power of professional networking is undeniable. But networking isn’t just about collecting business cards and connecting on LinkedIn. It's about building and maintaining lasting relationships that can lead to long-term success.

So, let’s get into it and explore the fundamentals of networking. We’ll break down how to build your network with proven strategies. And, most importantly, how you can maintain strong connections that add serious value to your career.

What is professional networking and why is it important?

Professional networking is the process of building and maintaining connections with people in your industry. Think of it like building a circle of people who can help you—and who you can help in return. 

From sharing insights to discovering new opportunities, professional networking is all about creating relationships that help you learn, grow and open new doors. And it’s not just about who you know—staying connected also keeps you in the loop on industry trends, upcoming opportunities, and insider tips you might not hear otherwise.

It can also provide direct access to job openings, partnerships, or potential clients before they’re widely advertised. Beyond career opportunities, networking helps you develop new skills and fresh perspectives by learning from others’ experiences.

How to build a strong professional network

Building a strong professional network doesn’t happen overnight—it takes time, effort and a smart approach. If you’re just starting out or looking to widen your network, having a plan in place is a huge benefit. 

Let’s take a look at some proven strategies you can use to build meaningful relationships that will help you grow in both your career and personal life:

1. Establish your networking goals

Start by making it clear to yourself what it is you want to achieve by networking. For instance, are you seeking mentorship, exploring interesting job opportunities, or simply looking to meet like-minded professionals who share your interests? Clarifying your goals in this way will help you target the right individuals and organisations, so you can make your networking efforts more focused and effective. 

2. Build on your current connections

Your current contacts can serve as an excellent foundation for expanding your professional network. Often, the people you already know are your best allies in making new connections.

For example, if you're looking to move into a new industry or role, reaching out to a colleague or acquaintance who’s already established in that space can be a great way to get started. They might be willing to introduce you to someone in their network, which can open up new opportunities or give you valuable advice.

Plus, because you have a mutual connection, the person they introduce you to will likely be more receptive to your outreach, making the whole process more natural and comfortable.

3. Take advantage of online platforms

Online platforms like LinkedIn are great for networking in today’s digital world. These platforms give you access to a global network of professionals, making it easier than ever to connect, learn and grow your career.

Get started on these platforms by creating an effective profile that highlights your skills, experience and achievements. A polished profile makes a strong first impression on potential connections or employers, helping you stand out in a crowded digital space.

It can also benefit you to join relevant groups, share valuable content and participate in discussions. Contributing to discussions or sharing insights increases the chances of your name and profile appearing more often in front of industry professionals. This demonstrates your activity and expertise, making it more likely that others will take notice.

4. Attend industry events

Participating in conferences, workshops and seminars is one of the most effective ways to grow your professional network. These events provide direct access to a wide group of industry professionals, from peers to leaders, and attending them highlights your commitment to advancing your career.

For example, let’s say you’re new to marketing and attend a local marketing seminar. During a session, you meet a marketing manager from a company you admire. You exchange contact information and chat about your career goals. 

Even if you don’t land a job immediately, you’ve made a valuable connection that could lead to helpful advice or even future opportunities down the line.

5. Join professional organisations

Joining industry-specific organisations is a fantastic way to expand your network and gain access to a wealth of resources. These associations offer a more structured environment for networking. 

You can meet like-minded professionals, for example, attend events and stay up to date with industry news and trends. Plus, as a member, you’ll often get exclusive access to workshops, webinars and events that can help you grow your career. 

6. Offer value to others

Networking is all about give-and-take. When you offer help, share knowledge or provide resources to others, you build goodwill and strengthen your connections. This creates a supportive network where people are more likely to help each other.’

For example, let’s say you’re an entry-level project coordinator and meet someone at an event who’s struggling with project management software. If you’ve recently used a tool that could help, sharing that tip shows your willingness to help.  

By offering value, you not only leave a positive impression, but also build a trusting relationship that could lead to advice, job leads or other opportunities in the future.

7. Stay curious and keep improving

A great way to expand your network and stay ahead in your career is by committing to continuous learning. Whether it’s taking courses, attending workshops, or working towards certifications, investing in your growth helps you build new skills while also connecting with others on a similar path.

For example, if you're an entry-level business analyst taking a data analysis course, you'll connect with others in the field, including more experienced professionals. You could meet a mentor for guidance or a peer who shares valuable tips. By committing to learning, you're not just gaining skills but also expanding your network, opening doors to new opportunities and connections.

Tips for maintaining long-lasting networking connections

Building a network is only the first step; keeping those connections strong is what truly adds value. It’s the ongoing effort that transforms relationships into meaningful opportunities. Here are some fantastic tips for keeping your networking relationships strong:

• Follow-up regularly: After meeting someone at an event or connecting online, send a quick message to check in or share a relevant article. It doesn’t have to be constant, but a few thoughtful touchpoints show you care about the relationship.
• Offer help when you can: Offer help whenever you can. Whether it's sharing advice, resources, or your expertise, being supportive will strengthen your spot in their network and create a mutual give-and-take.
• Celebrate their success: Congratulate your connections when they achieve something noteworthy, like a promotion or an award. A simple message can go a long way in showing you’re engaged and supportive.
• Stay engaged on social media: Like, comment on, and share your contacts’ posts on platforms like LinkedIn. Engaging with their content shows you're actively supporting their work and keeping the relationship alive.
• Be a resource: Keep an eye out for opportunities—whether it’s job openings, events, or industry news—and share them with your network. Being a source of useful information makes you a valuable connection. 

Grow your network and your career with MCI Institute

The right connections can take your career to the next level, but having the right skills makes you someone worth connecting with. MCI Institute’s courses give you the skills, knowledge and confidence to stand out in your industry while connecting with professionals who can help you get ahead. 

Plus, with flexible online learning, you can build your expertise and your network on your own terms. Why wait? Explore MCI Institute’s nationally recognised courses and start building your future today!