MCI Blog

You’d have to be a Diglet - under a rock, that is - to have completely missed what the whole world is currently consumed by. A franchise that started as a game on Nintendo’s Game Boy and as a TV series in the mid-1990s, the latest entry in the Pokémon franchise has caught on even more aggressively than the cards did in primary school. Pokémon Go, a game app released last week on mobile platforms, has shot to the top of the app charts, is flooding Facebook, and become everyone’s new obsession. You don’t have to go far to hear the familiar theme music piping out of someone’s phone on the street or see groups of people of all ages out at night walking around trying to nab themselves some Pokémon.